Privacy & Cookie Policy

1. Introduction

ANKOU ("we," "us," "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, use our mobile application, or interact with our services (collectively, the "Services").

By using our Services, you consent to the data practices described in this Policy. If you do not agree with the terms of this Policy, please do not use our Services.

We may modify this Policy at any time. We will notify you of material changes by posting the updated Policy on our website and updating the "Last Updated" date.

2. Information We Collect

2.1. Personal Information You Provide

  • Account Information: When you create an account, we collect your name, email address, password, and contact details.

  • Order Information: When you make a purchase, we collect your shipping address, billing address, phone number, and payment information.

  • Communications: When you contact customer service, participate in surveys, or interact with us on social media, we collect the content of your communications.

  • Preferences: Your product preferences, size selections, and wishlist items.

2.2. Information Collected Automatically

  • Device Information: IP address, browser type, operating system, device identifiers, and mobile network information.

  • Usage Data: Pages visited, links clicked, time spent on site, search queries, and referring website.

  • Location Information: Generalized location derived from your IP address or precise location (with your consent) for delivery purposes.

2.3. Information from Third Parties

  • Social Media Platforms: When you connect your social media accounts.

  • Payment Processors: Transaction details and payment confirmation.

  • Analytics Providers: Information about your use of our Services.

  • Advertising Networks: Data about your interactions with our ads on other websites.

3. How We Use Your Information

3.1. Primary Purposes

  • Order Fulfillment: Process payments, arrange shipping, and handle returns.

  • Account Management: Create and maintain your account, authenticate users.

  • Customer Service: Respond to inquiries, troubleshoot issues, and provide support.

  • Personalization: Recommend products, display customized content, and remember your preferences.

  • Marketing: Send promotional communications (with your consent), display targeted ads.

  • Security: Detect and prevent fraud, protect against malicious activity.

  • Legal Compliance: Comply with legal obligations, enforce our terms and policies.

3.2. Legal Bases for Processing (GDPR)

Where applicable under GDPR, we rely on the following legal bases for processing:

  • Performance of a contract

  • Legitimate interests

  • Your consent

  • Legal compliance

4. How We Share Your Information

We may share your information with:

  • Service Providers: Payment processors, shipping carriers, IT services, marketing agencies, and customer support platforms.

  • Business Partners: Co-branded promotion partners (with your consent).

  • Legal Authorities: When required by law, regulation, or legal process.

  • Business Transferees: In connection with a merger, acquisition, or sale of assets.

  • Advertising Partners: For personalized advertising (as described in the Cookies section).

We do not sell your personal information to third parties for their own marketing purposes.

5. International Data Transfers

As a global company, your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We implement appropriate safeguards, such as standard contractual clauses, to protect your information when transferred internationally.

6. Cookies and Similar Technologies

6.1. Types of Cookies We Use

  • Essential Cookies: Necessary for website functionality (e.g., shopping cart, login).

  • Performance Cookies: Collect information about how you use our website.

  • Functionality Cookies: Remember your preferences and settings.

  • Advertising Cookies: Used to deliver relevant ads and track ad performance.

6.2. Third-Party Cookies

We use third-party services that may set cookies:

  • Google Analytics: For website analytics

  • Facebook Pixel: For advertising and conversion tracking

  • Hotjar: For user behavior analysis

6.3. Your Cookie Choices

You can manage your cookie preferences through:

7. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this Policy, unless a longer retention period is required or permitted by law. Our retention periods vary depending on the type of data and its purpose:

  • Order information: 7 years (for tax and legal compliance)

  • Account information: While your account is active plus 3 years

  • Marketing data: Until you unsubscribe or 3 years after last interaction

  • Customer service records: 6 years

8. Your Rights and Choices

Depending on your location, you may have the following rights:

8.1. Access and Portability

Right to access and receive a copy of your personal information.

8.2. Correction

Right to correct inaccurate or incomplete personal information.

8.3. Deletion

Right to request deletion of your personal information.

8.4. Restriction and Objection

Right to restrict or object to certain processing activities.

8.5. Marketing Preferences

Right to opt-out of marketing communications at any time.

8.6. Withdraw Consent

Right to withdraw consent where processing is based on consent.

8.7. Data Portability

Right to receive your data in a structured, machine-readable format.

8.8. Appeal

Right to appeal our decision regarding your privacy request.

To exercise these rights, please contact us using the information in the "Contact Us" section. We will respond within 30 days and may need to verify your identity before processing your request.

9. Children's Privacy

Our Services are not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

  • Encryption of sensitive data

  • Regular security assessments

  • Access controls and authentication procedures

  • Employee privacy and security training

However, no method of transmission over the Internet or electronic storage is 100% secure.

11. Third-Party Websites

Our Services may contain links to third-party websites. This Policy does not apply to those websites. We encourage you to review the privacy policies of any third-party sites you visit.

12. State-Specific Rights

12.1. California Residents

Under the CCPA/CPRA, California residents have additional rights, including:

  • Right to know what personal information is collected, used, shared, or sold

  • Right to delete personal information

  • Right to opt-out of the sale or sharing of personal information

  • Right to non-discrimination for exercising these rights

12.2. Nevada Residents

Nevada residents may opt-out of the sale of certain personal information. We do not currently sell personal information as defined under Nevada law.

12.3. Virginia, Colorado, Connecticut, and Utah Residents

These states provide residents with rights similar to those under CCPA, including access, correction, deletion, and data portability rights.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

ANKOU Data Protection Officer
Email: privacy@ankouhome.com
WeChat: +86 15988871026
Address: U3 Building 3209, Gumao Junxiang US Intelligent Manufacturing Industrial Park, Xixiang, Bao'an District, Shenzhen, China

If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.